Marketing Analytics: Data-Driven Techniques with Microsoft Excel

$49.99 $36.74

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Quantity

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today’s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.

Practical exercises in each chapter help you apply and reinforce techniques as you learn.

  • Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
  • Reveals how to target and retain profitable customers and avoid high-risk customers
  • Helps you forecast sales and improve response rates for marketing campaigns
  • Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
  • Covers social media, viral marketing, and how to exploit both effectively

Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Frequently Bought Together

  • Marketing Analytics: Data-Driven Techniques with Microsoft Excel
    +
  • Marketing Analytics: Strategic Models and Metrics
    +
  • Microsoft Excel 2013 Data Analysis and Business Modeling
    +
  • Predictive Analytics: Microsoft Excel
  • Price for all: $111.35
Author

Wayne L. Winston

Binding

Paperback

Brand

Brand: Wiley

EAN

9781118373439

EANList

9781118373439

Edition

1

ISBN

111837343X

IsEligibleForTradeIn

1

ItemDimensions

132, hundredths-inches, 930, hundredths-inches, 262, hundredths-pounds, 743, hundredths-inches

Label

Wiley

Languages

English, Unknown, English, Original Language, English, Published

Manufacturer

Wiley

NumberOfItems

1

NumberOfPages

720

ProductGroup

Book

PublicationDate

2014-01-13

Publisher

Wiley

Studio

Wiley

TradeInValue

834, USD, $8.34